For many years Scatola del Tempo was the only company serving the major Maisons of world horology
with its prestigious creations. Obviously with time many companies producing similar devices
appeared. How did you brace yourselves to take on the international competition challenging Made in
Italy goods in the same field?
We were alone on the market for many years, but once the patent expired, thousands of companies producing cases and winders for watches made their appearance. A recent survey reveals that there are over ten thousand companies on the market today, most of which are naturally Chinese. It seems like an unlikely number, but if you search the internet the data you’re likely to unearth is astonishing! We have to say that in general terms, the competition doesn’t frighten us, though obviously we are always very alert over what is launched on the market. We rely on our strong points, the first in line being quality. We’re proud to be able to say that all our goods are really made in Italy, not just designed or assembled here, as is the case with some companies. They’re also produced with components and elements of the highest quality. All of our winder’s engines, the only exception being the economic model sold online – are produced in Switzerland and produced exclusively for Scatola del Tempo by Maxon Motors, a leader in its field. We’re firmly convinced that quality and reliability are an investment. Even if this might require more resources and energy now, we will proceed along this route and are certain that our clientele is able to appreciate and judge the difference between our goods and our competitors’. In producing our cases nothing is left to chance. To cite an example: the production of one of our most successful models, the 7RT, requires four and a half hours of work with over 100 manual steps. We would probably gain time and save money by automating many of the assemblage steps, but our brand’s philosophy would falter as a result. Scatola del Tempo is still a handcrafted product, lovingly hewn down to its most minute detail, as it’s mostly in details that you make the difference. Our hand-made quality is united with the most advanced technologies; we’ve even created a department working solely on developing avant-guard technologies. Once again, we were the first to produce a light pen-operated lock, followed by one with a fingerprint sensor and then, three years ago in Basel, considering where the market was heading, we were the first to unveil the oversize watch winders.
|