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In 2007 you launched Timesafe in a partnership with Conforti, a large brand of safes. The safe is entirely leather-lined and contains 24 rotating panels for winding automatic wrist watches or Quantièmes Perpétuels. It’s a real winner from your company, a product exclusively created in a limited edition of only 50 pieces. Can we ask what the reactions to this product were?
Timesafe was really a huge success, beyond our wildest expectations. The idea was born when we noticed certain reactions in some important clients of ours. Though they appreciated our armored-plated briarwood cabinets, with anti-breaking glass and fingerprint-driven locks, they still didn’t feel their beloved watches and jewels were truly safe. Only a safe can give the perfect psychological idea of safety. We thus looked up and ontacted another great Italian brand, presenting them with our idea. Within a few months we created the first Timesafe® safe. We have currently sold 35 pieces. Considering that their external size doesn’t vary, we can truly claim that every safe produced so far is a custom-built specimen. Every client has had a chance to personalize it both in the number of winders they had fitted and the set-up of the drawers, naturally by choosing the shade of leather they preferred. At the moment we’re producing a Timesafe for a very important client, lined in alligator skin and fitted with solid gold details. In Basel 2009 we are presenting a new, revised and corrected version of it. One of our priorities when we’re talking about such exclusive furniture is meeting the customers’ needs completely, aiming to strike the right balance between the client’s needs and the level of technical feasibility. The final result is usually satisfying for both.
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